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Her father operated a large book and stationery store, but Howland took her inspiration from an English Valentine she had received from a business associate of her father. Intrigued with the idea of making similar Valentines, Howland began her business by importing paper lace and floral decorations from England.The English practice of sending Valentine's cards was established enough to feature as a plot device in Elizabeth Gaskell's Mr. Harrison's Confessions (1851): "I burst in with my explanations: '"The valentine I know nothing about." '"It is in your handwriting", said he coldly Since 2001, the Greeting Card Association has been giving an annual "Esther Howland Award for a Greeting Card Visionary."

Child dressed in Valentine's Day-themed clothing.

Valentines candy

Since the 19th century, handwritten notes have given way to mass-produced greeting cards. In the UK, just under half of the population spend money on their Valentines and around 1.3 billion pounds are spent yearly on cards, flowers, chocolates and other gifts, with an estimated 25 million cards being sent.] The mid-19th century Valentine's Day trade was a harbinger of further commercialized holidays in the United States to follow

In the second half of the 20th century, the practice of exchanging cards was extended to all manner of gifts. Such gifts typically include roses and chocolates packed in a red satin, heart-shaped box. In the 1980s, the diamond industry began to promote Valentine's Day as an occasion for giving jewelry.

The U.S. Greeting Card Association estimates that approximately 190 million valentines are sent each year in the US. Half of those valentines are given to family members other than husband or wife, usually to children. When you include the valentine-exchange cards made in school activities the figure goes up to 1 billion, and teachers become the people receiving the most valentines.

The rise of Internet popularity at the turn of the millennium is creating new traditions. Millions of people use, every year, digital means of creating and sending Valentine's Day greeting messages such as e-cards, love coupons or printable greeting cards. An estimated 15 million e-valentines were sent in 2010. Valentine's Day is considered by some to be a Hallmark holiday due to its commercialization.

Valentine's Day red roses

In the modern era, liturigically, the Anglican Church has a service for St. Valentine's Day (the Feast of St. Valentine), which includes the optional rite of the renewal of marriage vows

Valentine's Day customs developed in early modern England and spread throughout the Anglosphere in the 19th century. In the later 20th and early 21st centuries, these customs have also spread to other countries along with other aspects of American pop culture, but its impact so far has been rather more limited than that of Halloween, or that of US pop-culture inspired aspects of Christmas (such as Santa Claus).

Latin America

The Heart of the Milky Way, for Valentine's Day

In some Latin American countries Valentine's Day is known as "Día del Amor y la Amistad" (Day of Love and Friendship). For example Colombia,[58] Costa Rica, the Dominican Republic,[citation needed] Ecuador, Mexico and Puerto Rico, as well as others. It is also common to see people perform "acts of appreciation" for their friends. In Guatemala it is known as the "Día del Cariño" (Affection Day)In Brazil, the Dia dos Namorados (lit. "Lovers' Day", or "Boyfriends'/Girlfriends' Day") is celebrated on June 12, probably because that is the day before Saint Anthony's day, known there as the marriage saint, when traditionally many single women perform popular rituals, called simpatias, in order to find a good husband or boyfriend. Couples exchange gifts, chocolates, cards and flower bouquets. The February 14th Valentine's Day is not celebrated at all because it usually falls too little before or too little after the Brazilian Carnival — that can fall anywhere from early February to early March and lasts almost a week. Because of the absence of Valentine's Day and due to the celebrations of the Carnivals, Brazil is a popular tourist spot during February for Western singles who want to get away from the holiday.

In the state of West Bengal, Saraswati Puja, a festival observed in early spring where Saraswati, the goddess of learning is worshiped; has often been seen as a Bengali version of Valentine's Day; especially among the urban middle class youth.

Around 1992, Valentine's Day celebrations started catching on in India. It has been attributed[by whom?] to the assignment of Thomas Hardy's novel Far from the Madding Crowd being assigned in schools affiliated with the Central Board.[citation needed] The novel has an important episode involving Valentine's Day greeting card. With special TV and radio programs, and even love letter competitions. Economic liberalization also helped the Valentine card industry

In modern times, Hindu and Islamic traditionalists have considered the holiday to be cultural contamination from the West, a result of the globalization in India. Shiv Sena and the Sangh Parivar have asked their followers to shun the holiday and the "public admission of love" because of them being "alien to Indian culture] Although these protests are organized by political elites, the protesters themselves are middle-class Hindu men who fear that the globalization will destroy the traditions in their society: arranged marriages, Hindu joint families, full-time mothers, etc

Despite these obstacles, Valentine's Day is becoming increasingly popular in India.

Valentine's Day has been strongly criticized from a postcolonial perspective by intellectuals from the Indian left. The holiday is regarded as a front for "Western imperialism", "neocolonialism", and "the exploitation of working classes through commercialism by multinational corporations". Studies have shown that Valentine's Day promotes and exacerbates income inequality in India, and aids in the creation of a pseudo-westernized middle class. As a result, the working classes and rural poor become more disconnected socially, politically, and geographically from the hegemonic capitalist power structure. They also criticize mainstream media attacks on Indians opposed to Valentine's Day as a form of demonization that is designed and derived to further the Valentine's Day agenda Right wing Hindu nationalists are also hostile. In February 2012 Subash Chouhan of the Bajrang Dal warned couples that "They cannot kiss or hug in public places. Our activists will beat them up" He said "We are not against love, but we criticize vulgar exhibition of love at public places"

True Love SMS In Hindi English Urdu In Marathi Messages Hindi Girlfriend Images Tamil In Hindi Shayari Bangla